Thursday, August 15, 2024
Spotify – the world’s hottest audio streaming subscription service – introduced the relaunch of its flagship Korean indie playlist, previously often called ‘In The Okay-Indie’, now renamed ‘Indie Korea’.
Since its launch in 2017, Spotify’s editorial playlist ‘In The Okay-Indie’ has launched world listeners to the colourful world of Korean indie music. The brand new title, Indie Korea, goals to raised spotlight the distinctive sound and attraction of Korean indie music to worldwide music followers.
The redesign of Indie Korea was led by Kijo Kim, a chief designer of the indie label BGBG Report and founding father of the design studio Kijoside. Kim is famend for his collaborations with lots of Korea’s main indie artists, together with Kiha & The Faces and Broccoli,you too?.
To mark this milestone, Spotify shared key streaming information associated to the Indie Korea playlist. With over 470,000 followers worldwide , Indie Korea has featured greater than 4,300 Korean indie tracks and over 1,600 Korean indie artists previously seven years . The playlist’s month-to-month streams have surged by practically 150% since its launch . The preferred areas in January to July this yr had been america, Taiwan, South Korea, Indonesia, Thailand, Philippines, Singapore, Malaysia, Canada, and Vietnam.
The playlist has notably served as a gateway for world audiences to find Korean indie music, with over 2.3 million new music discoveries made by means of the playlist in 2023 alone.
“We’re thrilled to introduce Indie Korea, our flagship Korean indie playlist, to deliver Korean indie music to world music followers,” mentioned Jungjoo Park, Spotify’s Head of Music, South Korea. “Spotify will proceed to help numerous Korean indie artists and share their music with a wider viewers.”
In the meantime, Spotify collaborated with The Volunteers and 10CM for the Indie Korea playlist takeover, permitting artists to curate a portion of the playlist. At present, listeners can discover particular movies from Korea’s main indie artists, together with Chang Kiha, JANNABI, and LEE SEUNG YOON, in addition to designer Kijo Kim, by means of the playlist clips.
