Properly, there’s some new stuff that’s been revealed from the HYBE/ADOR mess, this time after journalist Jang Hyung Woo from Seoul Shinmun went on the CBS Radio present Kim Hyun Jung’s Information Present and alleged that HYBE tried to downplay NewJeans‘ achievements, blamed the injunction loss on gaslighting, and tried to curry favor from his bosses.
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Beginning off, the reporter defined how the sequence of occasions bought began and talked about why he got here ahead about it.
Within the interview, Jang described himself as an industrial journalist protecting sectors like shipbuilding and aviation. He said, “I wrote an article about HYBE’s inventory value whereas protecting NewJeans’ Tokyo Dome efficiency on July seventeenth. Following that, I acquired a request from HYBE to amend the article. Whereas truth corrections must be accepted, it didn’t make sense for them to attempt to distort and downplay the artist’s achievements,” he claimed.
Initially, Jang let the matter go. Nonetheless, after watching the reside stream of NewJeans members, he modified his thoughts. He revealed, “The one that referred to as was HYBE’s head of public relations and the particular person answerable for communications. HYBE operates underneath a label system, however departments like accounting and authorized issues are dealt with by the dad or mum firm, HYBE. This particular person can also be supposed to advertise NewJeans. I’ve met numerous PR managers, however it was my first time listening to somebody say that an artist from their very own subsidiary isn’t doing properly or didn’t carry out as anticipated.”
Principally, it was HYBE saying that NewJeans didn’t promote in addition to hyped in Japan.
Jang continued, “They stated that NewJeans had bought 1.02 million copies in Japan, however insisted that the phrase ‘in Japan’ was inappropriate as a result of the gross sales weren’t solely from Japan, however from throughout the globe. They then added that the gross sales weren’t as robust as thought and that the file wasn’t as spectacular. In regular PR, they’d clarify any distinctive points of the distribution and emphasize that it was a big file. That might elevate the corporate’s worth and have a constructive impact on the inventory market. This complete scenario was fairly odd,” Jang remarked.
He additionally offered precise audio of his dialog.
Within the leaked recording of the decision with HYBE’s PR consultant, the person may be heard saying, “We have to appropriate the details, don’t we? It didn’t promote that properly in Japan. It didn’t carry out in addition to anticipated, so we have to set the file straight.”
In response to this, HYBE stated they have been simply attempting to concentrate on details.
The reporter claimed, “They made an illogical suggestion to distort and downplay the artist’s achievements.”
In response, HYBE defined, “The reporter wrote that over 1.02 million albums have been bought ‘in Japan alone.’ Nonetheless, on the time, solely round 50,000 have been bought in Japan, and over 900,000 have been bought in Korea. We requested a correction as a result of it was incorrect data.”
HYBE additional emphasised, “There’s completely no motive for us to talk negatively about NewJeans’ achievements.”
Yeah, sorry man, however you’re on file as saying the context of this correction is the corporate telling the media NewJeans didn’t carry out properly in response to a POSITIVE mediaplay sort article. There’s simply zero likelihood you’re going to persuade me that occurs if there wasn’t a present battle with NewJeans. A Okay-pop firms of all firms? They’ll lie by omission, hype up irrelevant achievements, and mainly do something to persuade the general public that their group is fashionable to help, they even ship these press releases to websites like this one, and I’m alleged to consider if this was some other firm or group that they’d do the identical? Nah.
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Moreover, the reporter claimed that HYBE stated Min Hee Jin’s injunction victory was due to gaslighting NewJeans members,
A: Wow that is the way it works within the trade. How will you bind your self to the artist and gaslight them psychologically? She “darkened” the within enterprise and seized our enterprise like that. If she’s ready to do that efficiently, then she’ll win the injunction.
Jang said, “At first, I assumed it was only a private deviation by the PR consultant. However later, the contents of our dialog have been really revealed in articles.”
He continued, “In Might, HYBE’s PR consultant and the top of PR got here to my firm and confirmed me non-public KakaoTalk messages between Min Hee Jin and others. These later appeared in on-line media retailers, so it could’t be seen as simply a person’s actions.”
He additionally stated that HYBE invited his boss to play golf to win favor with the outlet.
JHW: Our chief’s largely focuses on gross sales performances as a backside line
A: Simply concentrate on fixing this small trivial half, I’ll ship in a discover for that. Ah however I really feel like we should always flip across the chief’s coronary heart a bit, in any other case we’ll should maintain writing detailed issues like that
JHW: Proper
A: You’re drained and I’m drained too
JHW: I didn’t even know who was who, I don’t know something about this
A: Then let’s schedule a date quick, in any other case this received’t do (giggle) We’ll embody you (within the occasion)
Jang additionally shared a part of his dialog with the PR staff. Within the recording, the PR consultant is heard saying, “It looks as if the supervisor at Seoul Shinmun hates us. We want one thing to alter his thoughts. Each you and we’re drained. Let’s set a date to satisfy. We have to win him over shortly.”
When host Kim Hyun Jung requested what this meant, Jang defined, “The implication was that they’d safe promoting with my firm in alternate for extra favorable reporting for HYBE. They even urged going {golfing} with the supervisor. However my supervisor rejected it, saying it was inappropriate.”
In response to those claims, HYBE says the gaslighting remark was in context of how Min Hee Jin might take over the corporate, and … properly, didn’t actually refute the final one.
Relating to the reporter’s declare that phrases like “gaslighting” have been used, HYBE clarified, “Within the leisure trade, when creators and artists kind robust bonds, there may be makes an attempt to grab management of administration no matter shareholding ratios. That is the place the time period was used in the course of the clarification.”
HYBE additionally expressed its disapproval over the leak of a work-related dialog between the PR staff and the reporter, sending a licensed letter of protest to the media outlet. HYBE said, “This can be a severe violation of journalistic ethics.”
The gaslighting factor doesn’t appear vital until you really believed that HYBE had nothing to do with leaking her messages to retailers (thought I assume some even right here do), although I assume explaining it that method was the one methodology she might use to takeover ADOR.
It’s additionally kinda foolish to speak about ethics if you’re on recording saying you have to get higher media protection by scratching the again of the boss of a media outlet, however alright.
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Presumably the core of exposing all that is to say that HYBE are certainly attempting to shutout NewJeans, that HYBE was leaking Min Hee Jin’s messages, and that HYBE try to lean on media retailers to report their method.
Actually, none of that will be all that stunning given the huge inner battle occurring in the meanwhile, so it’s utterly plausible to me. I’m kinda stunned there are some company stans (I assume?) exhausting denying that they’d do that, as a result of it sounds actually precisely like what a Okay-pop firm would do based mostly on … every little thing in Okay-pop’s previous. In actual fact, I wouldn’t be stunned if issues have been worse in actuality. There’s reputable concern for NewJeans’ future, which is unlucky scenario to see the ladies in.
Actually although, what I’m frequently stunned at is how HYBE is at all times caught out at doing these small issues that solely serve to make individuals dislike them extra. These sorts of issues are utterly self-inflicted, and the good thing about one thing so pedantic to them in opposition to the chance of precisely this type of factor getting out appears absurdly one-side, and but they nonetheless do it. Baffling.
Both method, the large image scenario nonetheless stays the identical, as we’ll see what NewJeans does subsequent after their livestream calls for, although apart from that it nonetheless would possibly come all the way down to Min Hee Jin’s authorized outcomes so far as the injunction goes.