Within the first yr of this weblog, I’ve all the time been too afraid to succeed in out to firms that I wished to work with. My motive? They most likely gained’t work with me. Then sooner or later, I believed to myself, worst case situation, they are saying no. So what? However how do I begin? I used to be in highschool and probably the most skilled e mail I’ve ever written was most likely the one I learnt in sixth grade. Nonetheless, I reached out to a HUGE model with one thing alongside the traces of “Hello, I wish to evaluation your merchandise”. It was for much longer than that, but it surely didn’t inform the model who I used to be, what my weblog is about, my viewers, nothing. I by no means heard again. Gmail most likely thought it was spam. Quick ahead two years, now I work with a few of my favorite manufacturers. On this publish, I’ll present you methods to pitch manufacturers and what you’ll want to embody in your e mail to be in your solution to a profitable collaboration. I’ve additionally included a free e mail template which you’ll be able to obtain from our new sources web page!
Who do I E mail?
One of many important questions I get when individuals ask methods to pitch manufacturers is, who do I e mail? The place do I discover their e mail? Once you go on to the model web site, discover their “Contact Us” web page and search for a PR/Advertising and marketing e mail. When you can’t discover it, merely e mail their customer support/basic inquiries or fill in a contact kind. But when there’s a PR e mail, make sure to use that.
E mail Topic and Greetings
You need to be clear in your e mail topic in order that they know what to anticipate. As an alternative of placing in “Query” as the topic, put in “Blogger Inquiries: to Characteristic xyz Model”. Some PR firms work with a number of manufacturers so that you need to point out the identify of the model in your topic. As for the greeting, if the identify of the contact individual is given, use their identify. If not, use a basic greeting, like To the PR/Advertising and marketing Supervisor of xyz Model.
Who Are You and Why Are You Emailing?
Write a brief 1-2 sentence introduction of you and your model. Embody your identify, your weblog and and inform them the aim of your e mail. My identify is Jiawun Phng, I run a well-liked magnificence weblog in Malaysia, Magnificence Nerd By Evening (http://www.beautynerdbynight.com). I’m writing to you in hopes of securing a sponsored evaluation/article/long run collaboration with Model xyz in alternate with a weblog publish on my weblog.
What’s Your Weblog About?
Right here, clarify slightly extra intimately of what your weblog is about. Embody your stats and demographic, and be utterly trustworthy! Use your stats present in Google Analytics, which may be very completely different from the Blogger dashboard, however it’s the most correct. Inform them what number of followers you will have in your weblog and all through your social media, and the way your readers interact along with your content material.
How Do You Plan to Characteristic Their Product?
There are such a lot of methods you may characteristic their product – a evaluation, make-up tutorial, articles, and many others. I discover that the easiest way to collaborate with manufacturers is thru an informational article that options their merchandise. This manner, your readers get to take one thing from the sponsored publish whereas the model will get publicity they usually get an informational article of their product as properly. A couple of examples of that is my “Why Each School Pupil Wants A Planner” publish I did with Mossery, and likewise my “Learn how to Deep Clear Brushes” publish the place I featured Practk Palmat. I normally pitch manufacturers after I’ve a weblog publish concept in order that they know precisely what they’re going to get. If I have been to pitch an aromatherapy magnificence model, I’d say I’m engaged on a “Spa Day at Residence” publish, and slightly bit about the idea behind the weblog publish. For instance, many individuals are likely to spend some huge cash going to spas, facials, and many others, and I need to present them they’ll get the identical outcome proper at dwelling with out spending a ton of cash.
What Do You Want From Them?
Do you want their merchandise? If that’s the case, what do you want? For my aromatherapy magnificence model instance, I’m hoping to safe a variety of xyz merchandise to characteristic an entire at dwelling spa routine in my publish. When you’re on the lookout for particular merchandise, you would state them right here too, however keep in mind they don’t all the time need to comply. It’s all about what they’re at present selling, and many others.
Finish Your E mail Proper
Thank them for taking the time to learn your proposal. Saying I hope we are able to additional talk about this collaboration will assist them to see that the collaboration is versatile, which results in larger success charges for sponsored posts.
I’ve created an e mail template that you may obtain totally free from our new sources web page. It’s an entire e mail that you may simply plug in your info and ship out!
It’s good to incorporate a media equipment in your e mail too, but it surely’s not essentially obligatory. When you’ve included all of your trustworthy information within the e mail, it’s okay to skip the media equipment. However after all, in case you don’t embody the mandatory stats in your e mail, you’d undoubtedly have to incorporate a media equipment. I will probably be doing a separate publish on methods to create your individual media equipment a while within the close to future.
Keep in mind, a model needs to advertise their merchandise. Allow them to know why you’re a great match for his or her model, and how one can assist them acquire extra on-line publicity. Be assured, however not smug. 🙂 Additionally, keep in mind to by no means chew off greater than you may chew! Ensure that you’ll be able to ship what you’ve promised. I hope this publish has helped you discover ways to pitch manufacturers, and hopefully it is possible for you to to work along with your favorite manufacturers quickly!
Thanks for studying, xoxo
Jiawun