As promised right here’s extra of the ongoing mess that’s occurring, which entails additional proof that ILLIT plagiarized NewJeans, increasing on what Min Hee Jin submitted to court docket a month in the past.
Okay, so the Hankyoreh acquired a tip-off that included the plans from each BELIFT LAB and ADOR for ILLIT and NewJeans. It reveals that regardless of a three-year hole between them, that issues had been oddly related.
Extra than simply the visuals, it was reported that Min Hee Jin designed the report’s graphics and that the wording used within the plans had been additionally related.
Hankyoreh reported that the 2 reviews had related designs as in the event that they used the identical template. Nevertheless, it was not a company-wide or frequent template, as Min Hee Jin beforehand acknowledged that she had personally designed the graphics for the report herself again in Could 2020 on Keynote, when she was energetic as HYBE’s CBO (model officer). Hankyoreh confirmed that even when HYBE gives report and presentation templates, they’re distinctive to every label. As ILLIT is below Belift Lab slightly than ADOR, they might not have had entry to the template. Min Hee Jin offered her report back to Belift Lab beforehand upon HYBE’s instruction.
NewJeans’ report used a circle diagram to point the “areas of enlargement within the worldwide market,” concentrating on “Asia and North American normal Okay-Pop fandoms” via “life-style” and “aesthetic.”
NewJeans’ report additionally proposed advertising a “sense of kinship (dongjilgam)” and “sense of craving (donggyungshim)” to distinguish NewJeans from different artists.
ILLIT equally selected the key phrases for sense of kinship and sense of craving in Korean. Additionally they mirrored “affect on life-style” as a trait.
It was even reported they each referenced Emma Chamberlain as part of their methods.
The aims of each teams additionally align across the themes of “relatability” and “admiration.” Whereas NewJeans’ technique emphasizes “teen influencers,” ILLIT’s focuses on “creators,” primarily a rephrased idea.
Each paperwork reference standard American YouTuber Emma Chamberlain and suggest related methods involving short-form content material and sensible merchandise geared toward connecting with customers’ existence.
A supply within the music business commented, “It appears the time period ‘influencer’ was modified to ‘creator’ to keep away from plagiarism claims, however the methods are virtually the identical.”
On the opposite aspect, BELIFT LAB launched a press release denying this, saying that they had already finalized debut plans earlier than seeing any of this.
Allegations that ILLIT’s debut plans had been plagiarized from NewJeans are unfaithful. Branding plans and ideas for ILLIT had been already confirmed on July 21, 2023, and it was shared internally. The report that had been offered by the tip off was obtained on August 28, 2023, so it can’t be stated that it had an affect on ILLIT’s idea.
Following this, a fandom account referred to as Crew Bunnies, someway (Min Hee Jin, I assume?) launched additional proof of similarities between ILLIT and NewJeans in the course of the planning phases and in addition questioned whether or not BELIFT is admitting that R U NEXT? was rigged since they apparently had idea photographs of the members executed earlier than the supposedly real-time stay voting of the ultimate on September 1, 2023.
ENG) Whats up, that is Crew Bunnies.
We now have reviewed The Hankyoreh’s unique article dated November 11, relating to the plagiarism allegations involving Belift Lab’s proposal for NewJeans.
By a whistleblower, we had beforehand obtained a comparability of the proposal for a…
— 팀 버니즈 (@NewJeansSTRM) November 12, 2024
Actually, survival reveals being rigged doesn’t shock me in any respect, although the truth that this will likely have by chance uncovered one other case of it’s amusing.
Anyway, like I stated earlier than, I’m all the time skeptical of plagiarism claims, however one of many issues I do search for is proof of planning/consciousness behind the scenes, so this has made it extra plausible. The visuals may all the time be coincidence, however the wording and truthfully particularly mentioning sure influencers had been most convincing. BELIFT’s protection doesn’t actually assist them, since realistically anyone who had that despatched to them earlier than may’ve given it to them as a blueprint. What it does purpose to do, IMO, is set up some type of believable deniability that might maintain up in court docket. In spite of everything, whereas we all know it appears suspicious, as soon as you allow these plagiarism instances as much as the courts, who is aware of what they’re going to rule.