Okay, so I nonetheless must do a HYBE/ADOR catchup submit — that I’m laying aside as a result of I missed an excessive amount of information that it’s now daunting — however one thing probably associated made the information lately and was extra fascinating.
So mainly, the New York Instances printed an article lately about actor/director Justin Baldoni hiring a PR agency to tank actress Blake Vigorous‘s status attributable to concern that she would come ahead with sexual harassment and mistreatment allegations.
However by August, the 2 males, who had positioned themselves as feminist allies within the #MeToo period, expressed fears that her allegations would change into public and taint them, based on a authorized criticism that she filed Friday. It claims that their P.R. effort had an express purpose: to hurt Ms. Vigorous’s status as an alternative.
It’s a serious ongoing story that’s value a learn*, if for no different cause than to get a peek behind the scenes of a disaster administration and public relations agency.
*Not gonna lie, that’s the principle cause for posting. I feel for those who’re going to eat leisure information, it’s a great to learn and have that perspective on what you see. A reminder for myself as effectively.
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Okay, however what relevancy does this must an Asian leisure website, proper? Proper. Properly, the disaster administration PR agency he employed was TAG PR.
This yr, after a decade on the New York consultancy Hiltzik Methods, Ms. Nathan began her personal agency, TAG PR. Its majority stakeholder is an organization run by the leisure trade government Scooter Braun.
Ah, Scooter Braun pops up once more, the now CEO of HYBE America. And again in August of this yr, HYBE America acquired a controlling stake (51%) in TAG PR for $25 million, the identical that’s now being labelled a “smear machine” within the New York Instances.
Connecting all that to the continuing HYBE/ADOR mess is Billboard’s Jeff Benjamin, who talked about again in September he was despatched info on Min Hee Jin by TAG PR, resulting in backwards and forwards over precisely what it was. Then after TAG PR obtained uncovered at the moment, he vaguely responded to accusations TAG PR by no means despatched him something with a tweet:
I by no means lied
— Jeff Benjamin (@Jeff__Benjamin) December 22, 2024
All of that’s now resulting in hypothesis of how concerned they’re within the Min Hee Jin and NewJeans entrance and whether or not they’re deploying comparable techniques there as effectively. Then once more, whether or not they’re main the cost on this for HYBE or not, nothing could be all that shocking after their inside gossip rag was lately uncovered a pair months in the past.
Additionally, it’s type of Okay-pop’s fandom’s personal fault that some of these issues are in a position to mix in seamlessly.
Okay-pop is so good for it as a result of an organization bot and a real firm/fandom stan may submit virtually precisely the identical.
— Asian Junkie (@asianjunkie.bsky.social) December 22, 2024 at 1:39 AM