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Thursday, December 26, 2024

Unique: BABYMONSTER Discusses Their Spotify RADAR Marketing campaign, Every Member’s Charms, Upcoming Tour, And Extra


BABYMONSTER is Spotify’s newest RADAR KOREA artist!

2024 has been a profitable yr for YG Leisure’s latest lady group BABYMONSTER, who positioned No. 18 on Spotify’s checklist of most-streamed Okay-pop artists this yr. “SHEESH” from their first mini album “BABYMONS7ER” was additionally the No. 15 most-streamed Okay-pop track of the yr.

Final month, Spotify introduced that BABYMONSTER has been chosen as the latest RADAR KOREA artist. Spotify’s RADAR program is a worldwide initiative created to help rising artists on their journeys to superstardom. By offering tailor-made assets, RADAR helps artists at each stage of their growth, whereas strengthening their connections with followers and new listeners.

Together with this marketing campaign, BABYMONSTER held a RADAR LIVE occasion on November 27, enjoying enjoyable video games and in addition displaying off their wonderful skills for followers.

Following the occasion, BABYMONSTER took time to talk with Soompi about their expertise with the marketing campaign, their newest album “DRIP,” their upcoming world tour, and extra.

Learn the total interview beneath!

How does it really feel to be chosen as a RADAR artist?

It’s such an honor! Being chosen as a RADAR artist is sort of a dream come true for us. Spotify has such a worldwide affect, and figuring out they imagine in our music and potential means a lot. We’re actually excited to attach with followers everywhere in the world via this marketing campaign.

What’s your favourite half about your RADAR marketing campaign?

The most effective half is seeing our music launched to new audiences! We’ve been capable of share extra of our story, persona, and sound, which feels actually particular. Additionally, the RADAR LIVE occasion was such an unbelievable expertise—attending to work together with followers in a extra intimate approach was unforgettable.

What do you hope your followers and new listeners will uncover about BABYMONSTER via the RADAR marketing campaign?

We hope they will see our ardour for music. We pour a lot of ourselves into each track, so it’d be nice if our followers and new listeners can really feel the power, emotion, and creativity that outline BABYMONSTER. Whether or not it’s our choreography or lyrics, we hope they join with us in their very own approach.

How was your expertise with the RADAR LIVE occasion?

It was unforgettable! Interacting with followers in such an up-close setting made it really feel actually private. The power within the room was wonderful, and we felt so related to everybody there. It was additionally an excellent alternative to showcase new sides of ourselves.

Certainly one of our favourite moments was after we needed to fish cassette tapes out of a pool! We used all types of instruments to seize as many tapes as we might. It was so particular, not simply because it was an entertaining and enjoyable exercise, however as a result of we had been capable of present these tapes and instruments to our followers, MONSTIEZ!

For these nonetheless attending to know extra about BABYMONSTER—are you able to every introduce and describe the charms of one other member of the group?

RORA on CHIQUITA: When CHIQUITA is working towards, we are able to’t assist however tease her, saying “Oh, child~” as a result of she’s so cute. However when she’s on stage, she sincerely amazes us along with her charming expressions and gestures. She’s a pure!

CHIQUITA on ASA: ASA is all about rap! She’s extremely expert and undeniably cool. When she’s on stage, she utterly owns it and blows everybody away. She’s really born for the stage!

ASA on RUKA: She actually stands out along with her dancing. Her actions and energy are distinctive, and the distinctive model and hip hop vibe she brings are one thing solely RUKA can pull off.

RUKA on AHYEON: AHYEON may be very multi-talented. She’s expert in languages like Chinese language and English, and equally proficient in dancing, vocals, and rap. It looks like she’s filled with countless expertise!

AHYEON on PHARITA: PHARITA all the time appears so composed on stage, effortlessly fulfilling her position with nice dedication and stability. I imagine her distinctive voice is unmatched, and it’s one of many issues that I’m proudest of in our crew. She additionally has a comforting presence that brings a way of ease and reassurance to everybody round her.

PHARITA on RAMI: RAMI is actually an all-rounder. MONSTIEZ already is aware of how nice she is at singing, however she’s additionally wonderful at rapping, dancing, and on high of that, she’s completely beautiful!

RAMI on RORA: I personally suppose RORA’s voice is extremely charming, particularly when she sings the intro of our songs along with her mushy tone. And naturally, she has such swish magnificence as nicely!

How would you describe the sounds of your newest album?

“DRIP” is our daring assertion of who we’re and the place we’re heading. Constructing on the success of “BABYMONS7ER,” we’ve explored new sounds, from the YG hip hop vibe of “DRIP” to the laid-back move of “CLIK CLAK.” This album additionally showcases emotional depth in “Love, Perhaps,” groove in “Actually Like You,” and confidence in “BILLIONAIRE.” We’ve included our free-spirited single “FOREVER” and the unique stage observe “BATTER UP (Remix),” making it a complete of 9 tracks. “DRIP” is the right mixture of all the pieces we love, reflecting our unstoppable journey.

What was essentially the most memorable a part of the album manufacturing course of for “DRIP”?

One of the vital memorable components of manufacturing “DRIP” was recording the vocals. Every observe had its personal vibe, and we actually pushed ourselves to experiment with new types and feelings to match the power of the songs. One other unforgettable second was brainstorming ideas for the album—we wished all the pieces, from the visuals to the sounds, to really feel daring and genuine to who we’re. It was such a inventive and thrilling course of!

How was it performing as company on the 2NE1 live performance?

It was such a surreal and provoking expertise! 2NE1 are legends, and to share the stage with them was an enormous honor. Their power and presence had been so inspiring, and it motivated us to push even tougher in our personal journey.

What track are you most excited to carry out in your first live performance tour?

We’re so excited to carry out “DRIP”! It’s such a high-energy observe, and we are able to already think about how wonderful it’ll really feel with the followers singing alongside. We’re additionally trying ahead to performing a few of our softer, extra emotional songs for a extra intimate vibe.

Which style of music do you personally take pleasure in listening to or need to carry out sooner or later?

As BABYMONSTER, we love exploring a mixture of genres that enable us to point out completely different sides of our music and persona. We’re particularly drawn to genres like pop, hip hop, and R&B as a result of they provide us the possibility to mix highly effective vocals, sharp rap strains, and dynamic performances. Sooner or later, we’re excited to maintain experimenting with these types whereas including our personal distinctive taste to attach with followers all over the world!

What are your targets or hopes for subsequent yr?

We hope to develop much more as artists and performers. Touring internationally has been an enormous dream, and we’re really excited to begin off subsequent yr with our world tour. We additionally need to launch extra music that resonates with followers. Most significantly, we need to proceed constructing significant connections with our viewers.

Please share a phrase for Soompi readers who help BABYMONSTER!

To all of the Soompi readers and MONSTIEZ, thanks a lot on your love and help! We hope you understand that we’re all the time so grateful. We’ll hold working exhausting to make you proud, we promise! We love you!

Watch BABYMONSTER’s RADAR LIVE occasion beneath:

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