BABYMONSTER Captivates Followers at Spotify RADAR LIVE Occasion

Spotify – the world’s hottest audio streaming subscription service, hosted its newest ‘RADAR LIVE’ occasion for RADAR KOREA artist BABYMONSTER. 

As Spotify’s world program for rising artists, RADAR has been instrumental in amplifying rising expertise from around the globe and connecting them with new listeners. Since its inception, RADAR has spotlighted over 900 artists worldwide, together with the likes of The Child LAROI, Lauv, Tyla, RIIZE and LE SSERAFIM.

BABYMONSTER joined the RADAR Korea roster in October after displaying robust potential with their debut releases. With Spotify’s best-in-class editorial and advertising help, BABYMONSTER has since seen a 110% development in month-to-month streams and a 30% improve in month-to-month listeners on Spotify, demonstrating this system’s affect in driving music discovery and listener engagement. 

As a part of the group’s RADAR marketing campaign, Spotify hosted ‘RADAR LIVE Feat. BABYMONSTER’ on November 27 in Seoul. Along with broadcasting BABYMONSTER’s distinctive colours, the occasion additionally celebrated the discharge of the group’s first full size album, [DRIP], whereas giving their fanbase, ‘MONSTIEZ’, the chance to work together with the septet. The occasion featured interactive actions resembling discuss classes, video games, and particular missions for 120 followers on-site and 250K extra MONSTIEZ who tuned into the livestream on the Okay-Pop ON! Spotify YouTube channel. 

Hosted by famend MC ‘Jaejae’, the occasion kicked off with BABYMONSTER main the viewers within the “[DRIP] Problem”, instructing followers the choreography to the title monitor. Followers additionally bought up shut and private with the group throughout the ‘RADAR Alphabet Discuss’, which noticed the members sharing private messages. The ‘Cassette Fishing’ sport was one other spotlight of the occasion, the place audiences had the possibility to win unique BABYMONSTER-themed cassette tapes. 

“We’re so grateful to be part of RADAR Korea,” stated BABYMONSTER. “From sharing our distinctive colours via bespoke content material to connecting with followers at RADAR LIVE, it’s been an incredible journey. We’re excited to continue to grow and grateful for Spotify’s help alongside the best way.” 

Followers around the globe can now watch the livestream recording of ‘RADAR LIVE Feat. BABYMONSTER’ on Spotify’s ‘Okay-Pop ON!’ YouTube channel. And a particular Behind-the-scene video of this occasion can be launched solely on Spotify’s Okay-Pop ON! Video Podcast quickly.

Rewatch the livestream of RADAR LIVE feat BABYMONSTER: