tvN has emerged because the clear chief in 2024’s aggressive Okay-drama scene, claiming the highest 5 spots for probably the most buzzworthy exhibits in line with Good Information Company’s FUNdex report.
The extremely fashionable dramas Beautiful Runner, Queen of Tears, Jeongnyeon: The Star is Born, Marry My Husband, and Love Subsequent Door secured their rankings because the most-discussed collection of the yr, whereas tvN maintained its dominance in drama-related conversations for all however seven weeks all through 2024.
International Recognition and Report-Breaking Performances
Amongst these, Queen of Tears achieved a peak viewership score of 31%, setting a brand new report as tvN’s most-watched drama of all time. Launched globally on Netflix, it garnered 29.2 million cumulative views and 682.6 million hours of watch time within the first half of 2024, solidifying its attraction past Korea. Moreover, its recognition on social media was staggering, accumulating an unbelievable 13 billion TikTok views, which contributed to CJ ENM profitable the “Leisure of the Yr” award on the TikTok Awards Korea 2024.
Beautiful Runner matched its home success with worldwide acclaim, incomes the title of “Greatest Okay-drama of the Yr” from Time journal and topping Rakuten Viki’s charts in 109 international locations. Its soundtrack additionally made waves, with the track Bathe climbing to the highest 3 on Melon’s TOP 100 and coming into the Billboard International 200, a uncommon feat for a Okay-drama OST.
Progressive Viewers Engagement
tvN stood out not just for its high-quality storytelling but additionally for its distinctive efforts to attach with audiences. For instance, the finale of Beautiful Runner featured a group-viewing occasion the place 1,000 tickets offered out inside minutes. In the meantime, Jeongnyeon: The Star is Born captivated viewers with pre-broadcast fan occasions, together with a debut spoiler social gathering and reside interactions with the solid, which boosted curiosity in conventional Korean tradition like pansori and the nationwide theater.
Romantic Comedies and New Information
Along with high-stakes dramas, romantic comedies solidified tvN’s fame as a pacesetter in various genres. Love Subsequent Door, with its lighthearted attraction and chemistry between Jung Hae In and Jung So Min, remained in Netflix’s International TOP 10 (non-English) for 11 weeks. Studio Dragon’s pop-up shops devoted to the present in Korea, Taiwan, and upcoming places in Japan additional prolonged its attraction to worldwide followers.
Equally, Marry My Husband broke data as the primary Okay-drama to high Amazon Prime Video’s international day by day TV present rankings. It discovered success not solely in Asia but additionally in Western international locations, equivalent to the US, Canada, France, and the UK, staying within the international TOP 10 for 27 consecutive weeks after its conclusion.
Enduring Success and Future Traits
All through 2024, tvN persistently broke its personal data, with Queen of Tears main the cost in each rankings and viewers engagement. Throughout all platforms, tvN dramas garnered a cumulative 6.8 billion views on YouTube, dominating the digital house alongside conventional broadcasting.
As 2025 approaches, tendencies in viewers preferences are shifting in direction of “materials attraction,” the place viewers search experiences that transcend passive watching. tvN has already tailored by providing offline and on-line occasions that permit followers to work together with their favourite exhibits. By combining revolutionary content material creation with immersive fan experiences, tvN continues to set a brand new commonplace in international leisure.
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