When the style model Prada introduced “The Sound of Prada Seoul,” Korean followers for the guesting celebrities and influencers marked their calendars to go see their favourite idols on the photograph wall occasion deliberate to happen.
Reimagined for 2024, the most recent version of The Sound of Prada – Prada’s world collection of reside occasions celebrating music tradition worldwide – debuted at Sweet Seongsu in Seoul on October 24, 2024. Exploring and enhancing Prada’s innate connections with tradition and society, The Sound of Prada hyperlinks the inventive output of Prada with musical expression across the globe.
— Prada
In truth, the photograph wall occasion had a star-studded lineup anticipated, that includes soloist Jeon Somi, TWICE‘s Sana, aespa‘s Karina, actress Kim Tae Ri, NCT 127‘s Jaehyun, ENHYPEN, actor Byeon Woo Seok, SHINee‘s Taemin, DAY6‘s Wonpil, idol-turned-actress Hyeri, KISS OF LIFE‘s Julie and Natty, Women’ Technology‘s Hyoyeon, and extra.
On the night time of the occasion, nonetheless, issues received harmful across the venue. Celebrities, influencers, their followers, neighborhood pedestrians, and visitors received twisted up on a slim two-lane avenue.
프라다 이딴데 잡아놓고서 외부 포토월 저기다 설치한 사람 나와서 대구리박으세요 2차선인데 빨간색으로 표시한 만큼 사람들이 가득차서 1차선 됨 심지어 버스 다니는 길임 pic.twitter.com/Mf9M03rJxP
— 팔짜 (@8zzza) October 24, 2024
Whoever booked this venue for Prada after which arrange the photograph wall [where it’s marked blue] must get fired. The venue stands on a two-lane avenue, however the occasion drew such an enormous crowd, that individuals have been piled up the place I marked crimson. It changed into a single lane avenue. However take into accout, a bus route passes by way of this neighborhood.
— @8zzza/X
Photos of Sweet Seongsu, the venue, and its environment circulated on-line—with one X person stating Prada’s fault for selecting the improper venue to host such an occasion of its measurement.
아 지금 밖에 대환장 난리났구나……. pic.twitter.com/YZsTcHJwO8
— 글로우 (@citaglow2) October 24, 2024
It’s f*cking hell outdoors. Insane…
— @citaglow2/X
않되겟다.. 프라다 한국에서 이런거하지마 시위 돌입.
프라다 성동구청에서 행사접으라함, 프라다 앞에 길 점거했다가 버스랑 bmw랑 박아가지고 사고남, 프라다 비도 안오는데 실내에서 우산쓰고다님, 경찰이와서 프라다 행사접으라함, 프라다 최악,프라다 불매, 프라다 망신살,— 🐟➿ (@monxxu) October 24, 2024
This received’t do… I’m protesting so Prada received’t host one other occasion like this in Korea. Prada occasion will get canceled by Seongdong District. Prada takes over Seoul streets, inflicting a bus and a BMW to crash. Prada and their umbrellas indoors when it’s not even raining. Prada referred to as off by the police. Prada is the worst. Boycott. How embarrassing for Prada.
— @monxxu/X
One other X person claimed that there was an accident the place a bus and a BMW crashed into one another as the gang for the occasion blocked the road and made the world inaccessible.
A bus crashed right into a BMW earlier, haha.
— @monxxu/X
Topstarnews additionally reported that Korean press who attended additionally left with out overlaying the occasion because the night time grew extra chaotic.
As photos, movies, and tweets from the occasion started circulating, the Seongdong District Mayor Chong Received Oh additionally took to X and defined that the photograph wall occasion was canceled as a result of dangers it was posing to the neighborhood in his care.
해당 행사에 대하여 어제(10.24.) 오후 7시경부터 성동구청 당직책임자 및 담당 부서 책임자 등이 현장에서 경찰 등 관계기관과 함께 상황을 주시해 왔으나, 인파밀집 등 안전사고에 대한 우려가 커져 더이상은 행사를 진행할 수 없다고 판단하고 주최 측에 자진 행사 종료를 요청드렸습니다. https://t.co/HhquaQ6xAi
— 정원오 성동구청장 (@kindchong) October 24, 2024
Concerning the occasion, ranging from round 7 PM yesterday (October 24), the on-duty officers of Seongdong District Workplace and accountable division heads have been monitoring the state of affairs on-site along side the police and different associated businesses. Nevertheless, attributable to rising issues about security incidents associated to the massive crowd, we judged that it was not possible to proceed the occasion and requested the organizers to voluntarily finish the occasion.
— Chong Received Oh
(관련하여 전후 사정을 알고자 하시는 분들께 가장 널리 소식을 전해드리고자, 부득이하게 가장 크게 확산되고 있는 분의 트윗을 인용하여 말씀드리는 점도 양해 부탁드립니다.)
— 정원오 성동구청장 (@kindchong) October 24, 2024
We prioritize security above all, so we ask to your understanding. Seongdong District will proceed to do its finest to take care of a secure group sooner or later.
Additionally, we’ve got, sadly, needed to quote the tweet of the particular person whose message is spreading probably the most broadly to finest inform those that want to know the circumstances surrounding this matter. We ask to your understanding on this regard.
— Chong Received Oh
As a result of crowd rush and the South Korean authorities stepping in to cancel the photograph wall occasion, it has been reported that some celebrities, like Karina and Sana, couldn’t even make it to the occasion.
The photograph name occasion for Prada was cancelled attributable to security causes. A variety of friends, together with Prada ambassadors, weren’t in a position to enter the venue,
As somebody who was bodily there, the occasion wasn’t organized. After we have been on our approach out, a fan’s foot nearly received ran over by a… pic.twitter.com/fuQGmefWXq
— TWICE FAN VOTING UNION (@TFVUnion) October 24, 2024
Amid the chaos, Karina took to the fan communication app and notified her followers ready for her photograph wall look to “go residence.”
MYs… Go residence. Don’t wait.
— Karina
Followers who confirmed up on the venue, in addition to these listening to about it on-line, expressed disappointment on the events internet hosting the occasion for poor planning.
- “What a nuisance.”
- “Reserving the precise venue is so necessary for occasions like these. Who deliberate this? What was the thought course of?”
- “Had the cops, firefighters, and civil employees all working extra time for this. What a nuisance, for positive.”
- “Who deliberate this, for actual?”
- “This was in entrance of my home. The visitors was horrendous. There have been approach too many individuals, and it sucked for the residents. Seems prefer it ended up getting worse.”
- “This jogs my memory of the Gucci hiccup.”
- “WTF? There’s visitors on these streets always all through the day. It’s a tiny alley, actually. Who thought an occasion would make sense there?”
This isn’t the primary time an occasion venue to small for the occasion measurement has precipitated imminent hazard to the attendees. Learn extra concerning the “Boiler Room World Tour” that additionally received canceled:
South Korea Narrowly Escapes One other Crowd Crush Horror At “Boiler Room World Tour”
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