Viral Tirtir BB cushion with 30 shades and why is that vital

It’s been a scorching minute since I’ve written on right here, so hello once more!  I’ve come again out from hiding and am again to carry you some information.  For those who haven’t been on the web currently, particularly Tiktok, you might or might not know there’s a ridiculously viral Korean BB cushion gaining pace in recognition proper now.  And you probably have been a long-time reader, you’d know I used to (and perhaps nonetheless am) an enormous BB cushion fanatic and nonetheless personal 50 BB cushions in my assortment.  Naturally, I needed to get my palms on it to strive, which I posted an Instagram reel not too way back if you wish to test it out.

With all of the hype going round, I wished to dig deeper into the model.  Is Tirtir a Korean or Japanese model, who’s the founder and what’s their model story.  Is the Tirtir purple cushion actually that good and have they got extra variations to select from?  And the way is a Korean model capable of produce 30 shades whereas different larger manufacturers like Laneige solely capable of provide 8 shades although they’ve been within the North American marketplace for virtually a decade, if not longer.  We’re going to dive into all of those subjects and hopefully I can reply majority of the questions you might need.  Let’s go~

I truly couldn’t discover a lot details about the model, nor have been they capable of give me the model philosophy once I reached out. From what I might collect, Tir is an acronym for “Trust + In + Radiance”.

“Our mission is to assist our clients discover their very own inside, wholesome radiance, and we hope our merchandise may help achieve this by bringing out the glow in everybody.”

Tirtir was based in 2016/2017 by Korean magnificence influencer Lee Yubin who was born in 1988 and graduated with a level in clothes/ vogue.  She went on to launch a clothes shopping center referred to as “TheThat” in 2013 and operated for 4 years.  Different then that, there doesn’t appear to be info on the web site both which is odd. I did discover this text from the Korea Submit courting again to 2021 and it highlighted how Lee Yubin obtained “$10 million export tower” award on the 57th Commerce Day.

Image from Korea Submit article

Is Tirtir a Korean model or Japanese model?

There appears to be confusion round this subject, rightfully so although.  Tirtir is a Korean model, nevertheless, the purple cushion gained a lot of recognition in Japan and even received first place Cosme award for the perfect cushion basis in 2022 and 2023.  For many who don’t know, Cosme is Japan’s shopper beauty score system which relies on shopper score and never purchased out by advertisers. 

A number of instances, Korean manufacturers and even Western manufacturers have Asia-specific merchandise solely bought in particular nations or areas.  In Tirtir’s case, this was exported to Japan and it gained such a cult following in Japan, which is now inflicting confusion for abroad people now discovering this gem and pondering it’s Japanese due to the Japanese hype it’s already getting.

What’s a BB cushion?  What’s the distinction between BB cushion and BB cream?

To know what BB cushion is, we now have to first perceive what BB cream is.  BB cream is brief for “blemish balm”, and was initially formulated again in 1960’s in Germany by dermatologist Dr. Christine Schrammek.  BB cream was formulated to assist her affected person’s defend their delicate pores and skin after facial peels or surgical procedure.  It was then popularized in South Korea and was a smash hit throughout the early 2000’s, with manufacturers like Skin79, Etude Home, Missha and Skinfood fueling the recognition spreading throughout Asia.  Sadly again then, BB lotions had an unlucky gray undertone to them and likewise had 1 to three shades to select from when you have been fortunate.  Shade choice was little to no alternative and all of us needed to simply undergo as a result of they have been snug on the pores and skin and gave us first rate protection for day by day.

In 2008, Amorepacific (Korea’s equal of Estee Lauder mom firm housing many different manufacturers) launched a brand new product that was soaked in a particular urethane foam and housed in what we now know because the cushion compact.  IOPE (an Amorepacific model) launched its air cushion sunblock in 2008, and than 2013 was once they launched their iconic IOPE air cushion XP.  I keep in mind these days vividly desirous to get my palms on it so dangerous that I did an web commerce with somebody off of Reddit.  These have been the wrestle days when on-line buying was not as accessible as it’s now.

Quick ahead to the current day, virtually all Western manufacturers together with drugstores and high-end luxurious manufacturers now have BB cushions of their product lineup.  The one factor that Okay-beauty has at all times struggled with is their shade choice.  Even for such a homogenous nation in addition to the neighboring nations, I keep in mind visiting Korea and seeing so many ladies on the road strolling round with unnaturally ghostly-looking faces.  I do perceive it’s a deep-rooted cultural factor the place you’re thought-about extra engaging you probably have pale pores and skin as a result of again within the historic days, these with darker pores and skin technically was the working class who slaved away within the solar, working jobs like farming whereas the noblemen have been inside being fed grapes and staying away from the solar.

Why is Tirtir 30 shades of BB cushion revolutionary and why it must be celebrated?

These of you who’ve had expertise making an attempt to purchase any kind of base make-up from a Korean model would know you at all times solely had 2-3 shades to select from, 5 in case you are fortunate and almost definitely you’ll discover these 5 shades from a luxurious model.  Tirtir did begin with solely 3 shades to select from like most Korean manufacturers, nevertheless, Tiktok content material creator @missdarcei who’s a Canadian content material creator, created a buzz on the Tirtir cushion when making an attempt on their newly expanded 9 shade vary, garnering 20 million views on that video.

She is thought to strive not solely Western manufacturers however Korean manufacturers in addition to, calling out the truth that no Korean manufacturers carry her basis shade.  One would say “effectively after all they don’t have her colour, Korea/ Asia is such a homogenous nation/ continent, why would they’ve a colour suited to an African American/ Canadian descent?”  Most individuals and types would simply depart it alone, however Tirtir was sensible and used that as constructive criticism. In a brief body of time of simply 4 months, one way or the other Tirtir has been capable of pull collectively 30 shades.  30 SHADES!!  The final time that has occurred and made a splash within the magnificence world was Fenty.  I’m not sitting right here saying no different Western manufacturers have 30 shades of their current lineup of foundations, however for a Korean model….. that’s unparalleled.

So we went from these humble 3 shade beginnings, to……

Now 30 shades have launched on June fifth of 2024.

Compared to what Puritio’s cica clearing BB cream which supplied a good vary of 6 shades, this now in comparison with Tirtir’s 30 shades is laughable.  I’d say BB cream are suppose to be a “tinted moisturizer” kind of product, so they’re pondering it ought to considerably mix into the pores and skin thinly so shade vary isn’t an enormous downside.  I’ve seen folks swatching and reviewing these.  I personally by no means jumped on reviewing these as a result of they seemed SO gray, it’s virtually taking two steps ahead and 5 steps again to early 2000’s.

Heimish additionally did what Purito did, providing 8 shades with their BB cream line.  The sunshine vary is fairly horrible and the medium to darkish is alright??

Lastly, Laneige does have a barely larger shade vary with their BB cushions and foundations, providing 15 shades.  I do know they’ve this cool customizable basis robotic in Korea which you’ll be able to custom-make your individual basis, however who’s realistically going to fly to Korea simply to allow them to get the proper shade match.  The shade vary goes as much as 150 shades (don’t quote me, it’s one thing loopy although), however couldn’t they spend that cash to put money into increasing their North American shade vary if they’ve been available in the market for a decade now??  Laneige, surprisingly, doesn’t have already got an enormous vary of shades readily in shops since their mom model (Amorepacific) is the Korean equal of the Estee Lauder group within the east.

So what does this imply for the longer term?  With Tirtir’s sensible and strategic transfer to supply 30 shades of basis for a Korean model, this now units the next customary for all different Okay-beauty manufacturers.  I’m hoping this ideology will seep into Korea’s home market as effectively and provide the folks at LEAST 10 shades to select from.  For Korean manufacturers marketed in the direction of abroad markets like Fantastic thing about Joseon, Purito, Cosrx, they may now need to step as much as the plate and provide the folks what they need.  If an “unknown” (unknown to the abroad market) model like Tirtir can magically produce 30 shades and embrace a darkish chocolate, melanin-friendly shade that isn’t BLACK (sure, I’m speaking about you Youthforia), some other model can do it too.  The folks not will accept much less.

For many who didn’t know, Tirtir has 5 variations of BB cushions. Tirtir masks match purple cushion is the preferred in the meanwhile, providing 30 shades whereas the remaining nonetheless has 3 shades to supply.  Which model is suited finest for you?  Let me break it down:

Tirtir cushion for shiny pores and skin –> Tirtir masks match cushion (black compact) for pure matte protection
Tirtir cushion for shiny pores and skin –> Tirtir masks match all-cover cushion (pink compact) for larger matte protection than the black one
Tirtir cushion for regular to dry pores and skin –> Tirtir masks match aura cushion for mild to medium protection with a semi glow end
Tirtir cushion for regular to dry pores and skin –> Tirtir masks match purple cushion (purple compact) for medium to a buildable excessive protection
Tirtir for regular to dry pores and skin –> Tirtir my glow cream cushion (white compact) for a lightweight, dewy end

I haven’t tried all of the variations but, so don’t quote me on my predictions on which cushion can be appropriate on your pores and skin kind.  I’ve solely tried the match purple cushion in the meanwhile and it’s a lovely method with superb protection!  It doesn’t cling onto my dry patches, has a lightweight pure glow and my pores and skin appears to be like really flawless.  I didn’t get the appropriate shade the primary time, so now that I’ve 4 extra shades to strive, I’ll report again and see the way it performs all through the day.

The place can I purchase Tirtir in Korea, Japan, USA?

For these of you visiting Korea, listed below are the 2 locations yow will discover Tirtir’s retailer and merchandise.  Each areas are positioned in Seoul, South Korea.  Particular merchandise will be present in Olive Younger, nevertheless most skincare and make-up merchandise aren’t discovered offline.  Your best choice is to go to Tirtir’s showroom.
Hapjeong (Hongdae) Department: 5 Jandari-ro 3an-gil, Mapo-gu, Seoul 04043
Seongsu Department: 21 Wangsimni-ro 6-gil, Seongdong-gu, Seoul 04778