In the case of luxurious manufacturers, nobody is stacking up model ambassador offers fairly like Ok-pop stars. Whereas vogue influencers and supermodels are nonetheless pulling weight on the advertising entrance, increasingly more Korean faces lend their names and stardom to vogue homes’ campaigns.
However how can a nonetheless considerably ‘area of interest’ market translate into social media engagement for iconic manufacturers? Who was the blueprint for the phenomenon and the way did most people obtain it?
At present, we intention to reply these questions and primarily catalog which Kpop idol is an envoy for which model.
Because the Hallyu wave has continued to develop regardless of (or maybe, as a consequence of) the pandemic, extra names have been appointed international ambassadors.
Now, let’s atone for who’s repping who!
Desk of Contents
The Origin of Kpop Ambassador Offers
Like many inventions fashion-related within the Korean sphere, credit score is because of the one and solely G-Dragon. The rapper has had a popularity as a fashionista since early on in his profession. Proper from the get-go, there have been blogs and social media pages solely devoted to what he would put on. And maybe that’s precisely what motivated Chanel to deliver him on board first. This certainly panned out nicely for them, as his attendance at the 2015 Paris vogue present prompted a whole lot of buzz within the media – notably as a result of not solely was he a pioneer amongst Ok-pop idols, but in addition one of many few Asian stars invited.
Since then, and because the Korean leisure business grew, many different Korean idols have gained recognition within the vogue world. Luxurious homes hunt down the largest names within the scene, borrowing their picture and notoriety to market globally. And it actually is so simple as sporting or utilizing the merchandise within the public eye.
Apart from, the numbers present promise. Gross sales have skyrocketed and most people is turning into more and more extra conscious of luxurious manufacturers.
The youthful technology, particularly, has develop into a dependable goal, partly because of the ascension of the ‘flex’ tradition. And very like the Korean wave has hit the Western world, Asians even have an opulent style (and the buying energy to match it). And that is exactly how the effectiveness of the system is confirmed.
Now, let’s check out among the largest Kpop names and the manufacturers they’ve lent their faces to:
Idols as Luxurious World Ambassadors
Nobody can deny the pull social media has from a industrial standpoint. Most companies, from the smallest outlets to the largest companies, have gone on-line. And social networks have saved up with the instances, updating their platforms to facilitate on-line buying and selling.
Kpop stars have among the largest and most devoted digital followings. Any interplay with the general public and/or manufacturers generates literal thousands and thousands of feedback and shares. So, if digital influencers are regularly contacted for partnerships with digital manufacturers, it isn’t onerous to know how Korean celebrities’ engagement statistics can draw within the high-rollers of the style and wonder industries.
As of 2023, there’s already a protracted checklist of KPOP Idols from the first technology as much as the 4th technology who’re carrying Luxurious manufacturers below their title, and on this article, we are going to see all of them.
BTS
Regardless of being on their particular person tasks this yr and a few membersattending their army responsibility, BTS by no means fails to provide the world with music and visuals. They had been in a position to bag not solely awards just lately however in addition to big manufacturers lining as much as be represented.
RM: Bottega Veneta
Though Bottega Veneta has lengthy ditched social media, they nonetheless made it on each headline again in March 2023, all due to BTS’ RM (Namjoon). Bangtan’s chief RM is the first-ever ambassador of this luxury model and it was a wise transfer for each side since RM’s vogue character actually fits their marketing campaign.
RM would possibly’ve only recently joined the Bottega household however he has been seen sporting the model as early as 2020 and a number of instances after so it’s protected to say that he each earned and deserve the title. King habits certainly.
Jimin: Dior and Tiffany & co.
All of us can agree that 2023 is the yr of pulling up on every little thing and all over the place. It’s additionally a outstanding yr for various vogue manufacturers to drag KPOP Idols as their further icons. Jimin and Dior began this yr with a loud bang by asserting their partnership. And information have spoken that ever since Jimin turned the model’s ambassador and after pulling up on Paris Vogue Week 2023, Dior’s shares have skyrocketed. Discuss bout being and idol and an influencer on the identical time.
Identical to RM, Jimin has been seen sporting this luxurious model quite a few instances earlier than he turned their ambassador. In actual fact, in BTS’ teasers for Dynamite & Butter, Jimin has been flexing Dior.
Jimin didn’t solely bag Dior this yr, however he additionally began a brand new chapter with the luxurious jewellery model Tiffany & Co. The “Face” singer has been related to the model since final spring and helps the venerable jewellery firm launch its new Tiffany Lock marketing campaign. The remaining items of the lineup additionally proceed to honor the corporate’s historical past and heritage.
Suga: Valentino
Only a day after Jimin was chosen as the brand new face of Dior, Valentino chosen BTS member, rapper, singer, and producer Suga as their latest model ambassador. Suga (precise title Min Yoon-gi) is a multidimensional artist who makes use of his abilities and his work to convey himself with vigor and authenticity, in response to the model’s artistic director. When it comes to range, inclusivity, originality, and fervour, he exemplifies every little thing that DI.VA’s testimonials stand for. Valentino’s squad of name ambassadors is named “Totally different Values,” or just “DIVAS” so it’s no brainer that Suga undoubtedly deserves the title.
Not solely multitalented however Suga can be well-known for being vocal about a whole lot of consciousness together with the significance of range. Suga shared his emotions for the brand new collaboration by stating that “all people have totally different goals and values.” The South Korean musician identified that Valentino and inventive director Pierpaolo Piccioli had “been supportive of range which is one thing that I additionally consider in.”
J-Hope: Louis Vuitton
Final 2021, the Luxurious model Louis Vuitton, or LV as the gang calls it made an enormous announcement of constructing BTS their model ambassador.
The BTS boys are unarguably the preferred Ok-pop act on the planet. Though they’ve had (and proceed to have) quite a lot of partnerships with a number of manufacturers each domestically and globally, it was the newest signal with Louis Vuitton that made headlines.
Curiously sufficient, the model’s most profitable social media publish (each when it comes to engagement and monetization worth) was exactly one which featured BTS selling the Males’s Parish Vogue Week for Fall 2021. As Louis Vuitton is understood to align itself with essentially the most in-demand figures throughout all markets, the announcement was not so shocking.
And in 2023, the identical luxurious model named one of many members because the face of the model. Though J-Hope has been a member of the Louis Vuitton household for some time, this marketing campaign is his first endeavor because the famed firm’s sole ambassador. He and the opposite BTS members, RM, Jin, Suga, Jimin, V, and Jungkook, all served as Louis Vuitton’s worldwide ambassadors starting in 2021. Then, in February 2023, it was revealed that J-Hope would assume the illustrious place of official home ambassador, additional cementing his relationship with the outstanding vogue model.
J-Hope pre-shot his Keepall marketing campaign as a result of he’s presently finishing his necessary army service within the South Korean military. A number of months after BTS’s oldest member Jin joined in December 2022, the celebrity enlisted again in April. The absence of Jin and J-Hope hasn’t stopped the group from persistently dominating the world, each via music and vogue.
V: Celine & Cartier
Except for the soothing voice that V also referred to as Taehyung has, his unquestionable charisma has additionally been the speak of the city for years now. After months of rumors, BTS member V is been formally named the model ambassador for Hedi Slimane’s CELINE. In April, the Ok-pop icon was referred as the latest “CELINE boy.” Three totally different journal covers had been created by the musician to mark the launch of his partnership with the clothes enterprise. As the latest model ambassador for CELINE, the 27-year-old joined BLACKPINK’s Lisa and South Korean actor Park Bo-gum.
V has additionally been named Cartier’s latest model ambassador. A marketing campaign for Cartier’s Panthère de Cartier assortment, a line of jewellery, watches, and equipment impressed by the grace of the (you guessed it) panther, options the musician and heartthrob to launch his new gig. It seems as if his new collaboration with Cartier is a match made in heaven. Based on Cartier’s senior vice chairman and chief advertising officer D’Arnaud Carrez, “V was a logical choice to seize the fascination and mystique of the panther. He exudes ethical energy and has the looks. As a dancer, musician, or artwork fanatic, a character whose choices are pushed by creativity, with this type and style which might be uniquely his”.
Jungkook: Calvin Klein
Rather a lot manifested it, many speculated it, and nobody regrets it. Jungkook being CK’s ambassador this yr could be the best collab in vogue we bought this yr (even broke the web on their first launch). In a brand new advert marketing campaign, the well-known golden maknae debuts for the corporate whereas sporting Spring 2023 collections. “I’ve at all times been a fan of Calvin Klein, and I’m honored to function their latest worldwide ambassador. Based on a press launch, Jungkook remarked, “Calvin Klein’s heritage and model values resonate with me, making this cooperation extremely particular. “My music is how I work together with my followers all internationally, and I see this cooperation as an opportunity to take action in a contemporary means. In our debut industrial for the model, I can’t watch for folks to get to know a brand new aspect of me” Jungkook added.
Simply when everyone thought it was over, 1 / 4 into 2023, the model once more launched one other set of promotions with their genderless marketing campaign and as soon as once more, Jungkook made it to the headlines and worldwide tendencies. Jungkook regardless of having no Instagram and infrequently coming to the group’s Twitter remains to be one of the crucial sought web personalities. “Slay” is an understatement at this level.
BLACKPINK
It’s truthful to say that the feminine match to BTS when it comes to international success is Blackpink. Once more, every of the women’ individuality shines, which might be why every is a model ambassador for a definite model – which isn’t fully extraordinary in Kpop. All of us can agree that blackpink are all full time singers and full time fashionistas. Even on break earlier than, they’re busy modeling for manufacturers whereas getting ready for his or her comeback. And even now on tour, their schedule for vogue exhibits are nonetheless booked. Queens.
Jennie – Chanel & Calvin Klein
Jennie is giving Calvin Klein an authentic contact. The style firm collaborated with the singer of BLACKPINK, a worldwide model ambassador for Calvin Klein, to create a limited-edition capsule assortment final Might of this yr.
The road includes quite a lot of underwear units, denims, tees, fleece, and knits infused along with her distinctive type and inventiveness, taking inspiration from JENNIE’s informal wardrobe requirements. With a pastel shade scheme chosen by JENNIE and particular person particulars like distinctive branding that redraws the enduring Calvin Klein insignia in her personal handwriting, the capsule refashions these important designs. Calvin Klein even gave Jennie her personal occasion (as they need to) whereby many Ok-celebrities and influencers had been seen attending.
Everybody agrees as nicely that Jennie is G-Dragon’s successor. She has additionally been appointed as a model ambassador for Chanel again in 2018 and has since gained the affectionate nickname of ‘human Chanel’. In actual fact, her private type is so nicely aligned with the model’s that the partnership is a really pure match.
Ever since then, Jennie has been Chanel’s child and their relationship retains on getting stronger.
Lisa – Celine & Bvlgari
As for Lisa, she has been named Celine’s Hedi Slimane’s very personal muse. The Thai-born idol has fronted a number of campaigns to this point. She has even been invited to sit at a number of different manufacturers’ vogue exhibits. Most just lately, she’s been exhibiting up in campaigns for Bvlgari. Yet one more luxurious model has determined to signal with Blackpink’s foremost dancer.
Rosé – Saint Laurent and Tiffany & Co.
Subsequent on the checklist is Rosé who was appointed ambassador for Saint Laurent in the summertime of 2020. If you happen to comply with her on social media, you might have undoubtedly seen the a number of editorial spreads and marketing campaign shoots she has achieved on their behalf.
And as if that didn’t hold her busy sufficient, Tiffany & Co. has now additionally snatched her for the 2021 Tiffany Hardwear assortment, of which she was named frontwoman.
Jisoo – Dior
The eldest – Jisoo – has been tapped for Dior, with whom she has been working intently over the previous few years. It’s doubtless that the choice was motivated by the idol’s swish and stylish vogue, once more matching the home’s traditional idea.
SEVENTEEN
Deemed because the KPOP’s Powerhouse of Performances, Seventeen or SVT are additionally well-known for representing quite a few skincare manufacturers till just lately that a few of their members lastly engaged in Vogue Powerhouses.
Vernon – Kenzo
Vernon, Seventeen’s Maknae and rapper, (also referred to as Chwe Hansol) is getting into the function of Kenzo’s new worldwide ambassador. His appointment was introduced by the French high-end vogue home final June of this yr, updating its checklist of Home Ambassadors. Based on the official model web site, “KENZO is delighted to announce Vernon, a member of Ok-pop boyband SEVENTEEN, as its international ambassador.” The 25-year-old rapper is coming into the KENZO universe and collaborating with a Home that has shut ties to the worldwide leisure business, all below the path of creative director Nigo. Carats and even non-carats agree that Kenzo selecting Vernon as one among their ambassadors is the proper selection as a result of not solely does his face match their model however Vernon’s total character and aura go well with the model’s agenda.
Jeonghan – Yves Saint Laurent
Yoon Jeonghan could be well-known for his naughty techniques whether or not in his group’s video games or simply being chronically on-line. In KPOP, he’s recognized for being a free spirit and for random tendencies he set out and in of the web that even idols from different teams discover hilarious but comply with the development. However outdoors of KPOP, he additionally has confirmed to steal the hearts of many and nonetheless even gave off a foremost character vitality and this occurred when he attended Yves Saint Laurent’s Males’s Summer season’24 present in Berlin earlier this yr.
The androgynous couture of Saint Laurent is famend for shattering gender norms within the business. Jeonghan being the model’s ambassador dressed appropriately undoubtedly made YSL proud. (Plus, everybody thought he was going to be late however he arrived simply in time and have become everybody’s apple of the attention and you realize the place did he put together? At a restroom in a parking zone). Iconic.
DK – Bally
Lee Seok Min, higher recognized by his stage moniker DK, is the lead vocalist for Seventeen and a widely known consultant of the upscale Bally model. On September 19, 2023, the gifted vocalist was appointed as an official ambassador.DK attended Bally’s Fall/Winter 2023 presentation throughout Milan Vogue Week to mark his debut as an envoy. DK has taken an energetic place within the 2024 Bally Summer season/Fall Marketing campaign.
Mingyu – Bvlgari
Together with his latest appointment because the native ambassador of Bulgari, all eyes are on Mingyu, the 27-year-old rapper and “face of the group” for SEVENTEEN. His fellow 07 liner, Lisa of Blackpink was just lately noticed hanging out with him on the model’s studio occasion in Seoul. The 2 generated buzz with their trendy aura, drawing in an enthusiastic viewers.
Hoshi – Diesel
Newest on the checklist of SVT is Korea’s favorite tiger, Kwon Soonyoung or Hoshi. By deciding on Hoshi, the chief of the efficiency unit of the Ok-Pop group SEVENTEEN, to function its model ambassador for the APAC area, Diesel is demonstrating much more of its shut ties to the music business. Hoshi says, “I’m glad to be a model ambassador for Diesel as a result of it should enable me to share totally different sides of myself with Diesel to the world.”
For the reason that starting of the yr, Hoshi and the premium model have developed a detailed bond. The primary dancer has taken half in a number of of the corporate’s key worldwide occasions, like because the Fall/Winter 2024 runway present and the celebration of Diesel Shibuya’s grand opening in Might.
EXO
Right here’s an instance of one other Kpop group that has secured model ambassador offers for particular person members. EXO is and has been one of the crucial well-established teams in Korea. Their worldwide following won’t be as widespread as more moderen acts. Nonetheless, very like boy teams that succeeded them, they’ve thousands and thousands of followers in Asia alone. Being within the business for greater than a decade already, it’s no marvel that EXO has been a representatives of many main manufacturers as nicely.
Kai – Gucci, Yves Saint Laurent
Kai has established himself since making his debut as a member of the boy band EXO together with his affable stage persona, dance prowess, and sense of vogue. He was additionally recognized for his impeccable airport apparel, which featured blazers, turtleneck sweaters, and well-tailored pants that complemented his lean body. Quickly after, Gucci noticed him and appointed him as a model ambassador for the yr 2019 truth, he was the primary Korean to realize so). Not solely was he named ambassador for the posh home, however he additionally managed to supply an unique assortment with them. Understandably, the gathering was offered out inside lower than a day, regardless of the very hefty value marks. Kai was the primary Korean celeb to realize this, however one thing tells us he is not going to be the final.
This French haute-couture model has some recognizable names endorsing its merchandise together with Kai. Kai has lengthy been a cosmetics mannequin for YSL Magnificence, the posh model’s cosmetics division and even earlier than his enlistment, he was nonetheless in a position to pull off some seems to be.
Baekhyun – Burberry
EXO member and foremost vocal Baekhyun takes heart stage as a Burberry ambassador for an beautiful photoshoot and Harper’s Bazaar journal cowl in Korea final 2020. He modeled a few of Burberry’s iconic plaids in addition to a few of their elegant coats which displayed his opulent autumnal apparel from the British label.
Sehun – Dior
Oh Sehun has persistently garnered media consideration for his relationships with vogue manufacturers, as those that have adopted his profession know. Sehun has established himself as one of the crucial modern Ok-pop idols, whether or not he’s making headlines at Paris Vogue Week or gracing journal covers. The EXO member was named the official ambassador of Dior Males in Korea final yr, dwelling as much as this designation.
Chanyeol – Prada
Final 2020, the posh model introduced EXO’s Chanyeol and Pink Velvet’s Irene concurrently as the brand new faces of Prada. The model’s modern and futuristic Males’s Assortment combines conventional textiles with new recycled supplies to supply vibrant and graphic prints in addition to timeless designs on clothes together with jackets, coats, and shirts which all fits Chanyeol’s aura.
RED VELVET
Pink Velvet has been round for fairly some time, too. And like another SM act, these women have been provided their fair proportion of campaigns and sponsorships through the years. A few of the manufacturers which have benefited from their stardom embrace Burberry, Chanel, and Converse, amongst others.
Irene: Prada
As for luxurious model ambassador offers, Pink Velvet’s chief Irene was tapped by Prada final 2020. Regardless of the controversy surrounding the idol throughout that point the Italian home didn’t withdraw their partnership.
Pleasure: Tod’s
Pleasure has additionally been very energetic in latest Tod’s campaigns. She has marketed each equipment and footwear on her private social media channels. Moreover, she starred within the latest ‘In Our Sneakers’ characteristic, sporting the brand new season’s ready-to-wear assortment.
Seulgi: Ferragamo
And simply this summer season, Seulgi was introduced as the brand new international ambassador for Ferragamo. The Italian designer model had been working along with her for some time. Nevertheless it looks as if her big following (and her dancing abilities) has earned her the title of frontwoman for the brand new Let’s Dance shoe capsule assortment.
AESPA – Givenchy
SM’s aespa have confirmed since they 1 of their debut that they should have bragging rights with regards to music. Apart from that, they’ve been picked up by Givenchy to be international ambassadors for the style home. The artistic director himself, Mathew Williams, made the chief name. And he tapped all 4 members of the group for the function.
Throughout the first yr of the Kpop group’s existence, they’ve already bagged a significant model ambassador deal. Who is aware of what the long run has in retailer for them…
NCT
The favored Ok-pop group recognized for his or her quite a few items, many members, catchy music and electrifying performances, NCT has not solely taken the music business by their latest releases but in addition made their means on the style runway. With their private type and trendsetting seems to be, it’s no marvel that a number of luxurious manufacturers have chosen NCT members as their ambassadors.
Jaehyun – Prada
One member who stands out within the vogue world is Jaehyun. Together with his placing seems to be and simple charisma, it’s no shock that he has develop into the ambassador for PRADA. Jaehyun’s endorsements with luxurious and informal vogue manufacturers have made him a favourite amongst vogue fanatics. His newest Instagram publish reveals yet one more reward from PRADA, showcasing his robust reference to the model. As we eagerly watch for the spring assortment showcase, it’s clear that Jaehyun is a pressure to be reckoned with within the vogue business.
Mark – Ralph Lauren
Mark, the proficient rapper of NCT, has made waves because the ambassador for POLO Ralph Lauren. In a strong show of fashion and substance, Mark joined the decision for donations for breast most cancers consciousness whereas sporting a pink emblem shirt. His vogue decisions mirror his dedication to creating a distinction, as his donation aided the drive’s trigger run by the famend designer model. Mark continues to set the usual increased and showcase his type via his partnership with POLO Ralph Lauren.
Yuta – Louis Vuitton
Yuta, together with his simple appeal and fascinating presence, has caught the eye of vogue fanatics worldwide. Being titled as Louis Vuitton’s friendship contract ambassador, Yuta has confirmed that he’s a pressure to be reckoned with. Attending exhibits for the model and occurring journeys amid his busy schedule, Yuta showcases his dedication to the world of vogue. Regardless of minimal assist from the official account, Yuta continues to realize belief and unfold his wings as a vogue icon.
Taeyong – Loewe
Including to the checklist of NCT members making waves within the vogue business, Taeyong just lately introduced his partnership with the posh model Loewe. As Loewe’s international model ambassador, Taeyong expressed his honor and admiration for the model’s designs and distinctive means of speaking. His attendance at Loewe’s upcoming spring/summer season menswear present in Paris marks the official starting of this thrilling collaboration.
Jeno – Ferragamo
Breaking obstacles and making historical past, Jeno turned the first-ever male celeb to characterize the posh Italian model, Ferragamo. The announcement of Jeno as Ferragamo’s new international ambassador created a buzz amongst vogue fanatics. Jeno’s fascinating character and talent to attach with younger audiences via his music, type, and persona made him the right match for the model. This collaboration is predicted to deliver forth thrilling tasks and showcase Jeno’s creativity.
ENHYPEN
Debuting from a survival present, Enhypen additionally dubbed as “enha” by their followers, has additionally been seeing not simply data however in addition to achievements in numerous areas. They’re one of many 4th gen teams that fuel not solely offered out live performance venues however in addition to merchandise from manufacturers the characterize.
Ami
Based on artistic director Alexandre Mattiussi, the up-and-coming Ok-pop group was picked for his or her enthusiasm, sincerity, and message of inclusivity. Ami, a French vogue label, selected the septet—Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki—as its first home ambassadors. Ami, a brand new luxurious model, is rapidly gaining reputation in South Korea, with month-to-month gross sales rising by about 30%. Their distinctive emblem is a coronary heart with the letter A in it.
Prada
Following the publication of their fourth mini album, Darkish Blood. For lovers of their music, this collaboration isn’t wholly new as a result of the group’s seven members have lengthy worn clothes from the Italian model and even attended the AW23 runway present in Milan earlier this yr. Based on a press launch from the boy band, “The synergy Prada and Enhyphen will create is one thing we’re very excited to witness and tremendously wanting ahead to.” With their extraordinary expertise and distinctive sense of fashion, Enhyphen is poised to have a major affect on the model’s upcoming tasks and worldwide occasions.
NEW JEANS
New Denims, the sensational Ok-pop group, has taken the music business by storm since their debut in July 2022. Comprising of proficient members – Minji, Hanni, Danielle, Haerin, and Hyein – New Denims has not solely captivated audiences with their catchy music however has additionally develop into extremely sought-after model ambassadors. Truly, upon studying this now, they’re already referred to as the “blue chip” of KPOP in 2023 due to so many manufacturers lining up for his or her faces.
Levi’s
Kinda cliche for New Denims to characterize a model of denims however this collaboration was really extra significant. In a significant milestone for New Denims, in style denim model Levi’s introduced on sixth March of this yr, their official partnership with the group as their latest international model ambassador. This collaboration is in celebration of Levi’s iconic 501 Originals’ a hundred and fiftieth anniversary.
Chris Jackman, vice chairman of World Model Advertising and marketing at Levi’s, expressed pleasure concerning the collaboration, stating, “New Denims is a proficient group that has regarded to the previous for inspiration whereas boldly blazing their very own distinctive future in tradition.”
Hanni – Armani & Gucci
Recognizing Hanni’s curiosity in make-up since her debut, the Italian luxurious model, Armani Magnificence, appointed her as their new make-up ambassador. The model made the announcement on eighth February 2023, introducing Hanni because the face of Armani World Make-up. Her fascinating individuality and expressive energy caught the eye of Giorgio Armani himself, who praised her character.
In October 2022, Hanni was chosen as the latest model ambassador for the posh vogue home, Gucci. Since then, she has represented the model at numerous occasions in Seoul and even caught consideration on the Incheon Worldwide Airport, donning a surprising outfit from Gucci’s Spring 2023 assortment. Hanni’s collaboration with Gucci has solidified her standing as a vogue icon, and she or he attended the Gucci present throughout Milan Vogue Week final February 2023.
Danielle – Yves Saint Laurent & Burberry
ADOR formally introduced simply days after New 12 months’s that Danielle had develop into a worldwide ambassador for Burberry, the posh British vogue home recognized for his or her spectacular plaids and much more. Danielle has not solely showcased her lovely vocals since her group’s debut however her gorgeous character will need to have caught the model’s consideration too.
Vogue Korea introduced earlier this yr as nicely that Danielle is the brand new ambassador for Yves Saint Laurent Magnificence. The announcement included a brief clip revealing Danielle’s pictorial and commercial video for the YSL Sweet Glaze lipstick. Her affiliation with YSL Magnificence showcases her affect within the magnificence business.
Minji – Chanel
Minji, a member of New Denims, has achieved a outstanding feat by turning into the worldwide ambassador for French luxurious home, Chanel. In a primary for the model, Minji represents Chanel throughout three classes – magnificence, vogue, and watches and jewellery. Her debut as Chanel’s ambassador was marked by her look on the quilt of Elle Korea’s March 2023 concern, the place she showcased Chanel’s signature tweed. This collaboration highlights Minji’s affect and her potential to embody the essence of Chanel.
Hyein – Louis Vuitton
The youngest member of New Denims, Hyein, has made waves as the worldwide ambassador for the posh model, Louis Vuitton. Simply earlier than 2022 ended, Louis Vuitton welcomed Hyein as their ambassador, citing her distinctive appeal and elegance as defining qualities that align with New Denims. Hyein’s look on the Louis Vuitton vogue present throughout Paris Vogue Week 2023 additional solidified her function as a consultant of the model.
STRAY KIDS
Having been just lately invited to MET GALA and the primary ever KPOP Group to ever attend, it’s no information that these boys have been within the eyes of many vogue designers and their luxurious manufacturers for some time now.
Tommy Hilfiger
The autumn/winter assortment, which reinvented out of doors seems to be for modern customers, drew inspiration from Tommy Hilfiger’s illustrious previous by dissecting and reinterpreting iconic designs. With their “All the time Collectively” marketing campaign, Tommy Hilfiger’s latest model ambassadors, the South Korean boy band Stray Children, made their debut.
Felix – Louis Vuitton
Lee Felix, a rising star from the 4th Era boy band Stray Children, signed on as a Ok-pop model ambassador for Louis Vuitton in August 2023. Since then, Felix has attended quite a lot of Louis Vuitton vogue occasions. He was dressed by Ghesquière for Lollapalooza Paris the next summer season, and on March 5, 2024, he made his runway debut for the posh vogue home at Paris Vogue Week. Felix attended the Ghesquière 2024 cruise present for Louis Vuitton.
Hyunjin – Versace
As a visible star from Stray Children, Hwang Hyunjin is bringing pleasure to the Ok-pop business as a worldwide model ambassador for Versace. On July 20, 2023, Hyunjin attended the ‘La Vacanza’ vogue present in Cannes, France, which introduced Versace to the eye of the general public. Since then, Hyunjin has been one of the crucial well-known Ok-Pop model ambassadors as a consequence of his energetic involvement within the vogue business.
All different KPOP Idols who’re Model Ambassadors
Sana of Twice: Yves Saint Laurent
Sana of Twice: Prada
Dahyun of Twice: Michael Kors
Nayeon of Twice: Givenchy
IVE: Puma
Yujin of Ive: Fendi
Mi-yeon of G-Idle: Jimmy Choo
Minnie of G-Idle: Miu Miu
Kazuha of Le Sserafim: Calvin Klein
ITZY: Charles & Keith
MJ Of ASTRO: Calvin Klein
Eunwoo of ASTRO: Dior
Eunwoo of ASTRO: Chaumet
Eunwoo of ASTRO: Giordano
Lee Youngji: Coach
Kim Se-Jeong: Longchamp
Taeyang: Givenchy
Jackson Wang of GOT7: Cartier
Jackson Wang of GOT7: Fendi
Jackson Wang of GOT7: Louis Vuitton
IU: Gucci
Bae Suzy: Dior
Zico: Fendi
***
There are conflicting considerations about how luxurious advertising could be pushing overconsumption amongst younger folks. Regardless of this, Kpop model ambassador offers ought to proceed to develop over the subsequent few years.
If Kpop followers have developed an curiosity or the Korean language and tradition together with the leisure phenomenon, designer vogue homes can anticipate an enormous turnout in gross sales on account of these campaigns.
Tell us which ambassadors are, in your opinion, higher fitted for his or her respective manufacturers. And if you’re interested by the place Kpop idols get their garments or the Korean vogue tendencies for this summer season, you should definitely try our weblog.
We hope you realized one thing new at this time.
Till subsequent time and pleased procuring