JTBC’s upcoming drama, A Virtuous Enterprise takes viewers on a nostalgic journey again to the Nineteen Nineties, exploring themes of feminine empowerment, friendship, and the pursuit of goals.
The weekend drama, directed by Jo Woong and written by Choi Bo-rim, follows the lives of 4 girls—dubbed the “Sisters of Door-to-Door Grownup Merchandise”—who boldly step into the grownup product gross sales enterprise in a rural village in 1992, a time when discussing intercourse was nonetheless taboo.
The forged contains Kim So Yeon because the quiet chief Han Jung-sook, Kim Sung Ryung because the clever Oh Geum-hee, Kim Solar Younger because the passionate Web optimization Younger-bok, and Lee Se Hee as Lee Joo-ri, the youngest and most blunt of the group. The drama explores their journey of independence, progress, and friendship, as they break societal norms and dive into this unconventional enterprise, revealing their wishes alongside the best way.
On September 25, A Virtuous Enterprise launched a teaser video capturing the retro and comedic tone of the drama, utilizing a house buying format to advertise the characters and merchandise. The teaser successfully recreates the nostalgic really feel of Nineteen Nineties house buying exhibits, with vigorous narration and retro video modifying.
One of many featured gadgets, the “Quiet Want 3-piece set,” contains luxurious underwear, fur handcuffs, and silk pajamas, all with a humorous twist. A telephone order occasion can be featured, the place viewers who name the quantity within the video can work together with Kim So-yeon herself and win prizes.
Moreover, nostalgic flyers showcasing the “Bangpan Sisters” characters will seem in October problems with Elle, Cosmopolitan, and Bazaar magazines, with QR codes linking to the promotional video and an opportunity to take part within the occasion.
A Virtuous Enterprise is already delighting potential viewers with its artistic advertising and 90s-inspired theme. The drama will premiere on October 12 at 10:30 PM on JTBC.
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