Their clientele contains extra controversial figures like Logan Paul.
Lately, on-line communities have been abuzz with curiosity after it was reported that HYBE had spent $25 million USD to accumulate 51% stakes in a mysterious firm. The acquisition occurred on August 1, 2024.
In response to follow-up reviews, the corporate that was acquired on this deal is a US-based public relations company. HYBE’s semi-annual report revealed that The Company Group PR LLC (TAG PR), a Santa Monica-based non-listed firm, has been added to the record of subsidiaries beneath HYBE America with a 51% stake in HYBE’s title. A HYBE official acknowledged the objective of this transfer was to “strengthen the general public relations assets of Hybe America.”
However the acquisition has raised considerations amongst followers, as they found TAG PR’s involvement within the notorious libel case between Johnny Depp and his former spouse and actress Amber Heard in 2022. The trial was a really public spectacle that noticed Johny Depp awarded $15 million USD in damages after he sued Heard for an op-ed she penned within the Washington Publish in 2018. Regardless of Depp’s victory within the court docket of legislation, the court docket of public opinion started to activate him, with many believing that the trial re-victimized Heard—a survivor of home abuse. Johnny Depp’s representatives have been additionally accused of intentionally operating a hate marketing campaign to tarnish Heard’s picture and security.
Because it seems, HYBE’s new subsidiary, TAG PR, has Melissa Nathan listed as one in all its two managers. She can be the President of the LLC. Nathan was Depp’s PR consultant throughout the Depp vs. Heard trial. She was additionally not too long ago within the headlines after actor Justin Baldoni employed her for disaster PR administration amidst his rift with Blake Vigorous.
HYBE acquires PR agency that represented Johnny Depp throughout his divorce proceedings with Amber Heard to strengthen U.S. PR efforts in 1H 2024. pic.twitter.com/qRPq1E4Rt7
— . (@NJBUBBLEGUM) September 17, 2024
A few of Nathan’s different controversial purchasers embody Drake and YouTuber Logan Paul.
OMG I did some digging and it will get even darker than that… Melissa Nathan (founding father of TAG PR) was once the manager vice chairman of Hiltzik PR, who’re well-known to have labored with a few of the worst ab*sers in hollywood. She additionally represented members of the Trump household‼️ https://t.co/MsFdAvkRTk pic.twitter.com/mofqpusP1G
— ella ✿ (@bunniniz) September 18, 2024
TAG PR and Nathan’s backgrounds have clearly alarmed Ok-Pop followers, lots of whom noticed the acquisition as a responsible confession on HYBE’s half.
let’s suppose for a second as to why they would want this particular pr agency https://t.co/uEKlMGoqCh
— moni⁷🧸 (@yoongisbatman) September 17, 2024
Hybe is certainly responsible of one thing bro …. https://t.co/e93G7Xrz8Y
— MILKOO (@milkoo111) September 17, 2024
?????
that agency has a monitor document of representing questionable folks after the depp trial. that is extraordinarily alarming, disturbing, and I genuinely do NOT care in regards to the enterprise side of this acquisition bc everybody is aware of DAMN WELL what this implies. who’s hybe defending? https://t.co/6JT0qsYf7S
— a🍉 (@stillwithjin) September 17, 2024
Hybe is responsible of actually heinous crimes and you’ll’t persuade me in any other case. https://t.co/QO5XPxHnSh
— Sofi 🔻🌺 (@resinthunder) September 17, 2024
HYBE’s acquisition of TAG PR has joined the lengthy record of controversies the company has been hit with consecutively previously few months, beginning with its feud with Min Hee Jin, controversies involving prime executives of the corporate equivalent to Scooter Braun, Park Ji Received, Bang Si Hyuk, Nu Kim, and David Bolno, in addition to back-to-back well being disaster of a number of idols beneath the corporate.
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