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Friday, December 27, 2024

Channel A’s Revival of Weekend Dramas Begins With “Cinderella at 2 AM”


Cinderella at 2 AM marks a big return to the weekend drama scene, promising a refreshing tackle the traditional fairytale.

The collection, starring Moon Sang-min and Shin Hyun-bin, gives a up to date twist on the Cinderella narrative, specializing in the struggles and triumphs of a modern-day heroine.

Shin Hyun Bin’s character, Ha Yoon-seo, is a far cry from the standard Cinderella. She’s a succesful, impartial girl who doesn’t want a prince to rescue her. As a substitute, she’s navigating the complexities of her profession and private life, proving that she will be able to deal with something that comes her method.

Moon Sang Min’s Search engine optimisation Joo-won is a chaebol with a coronary heart of gold. Whereas he might come from a privileged background, he’s not a spoiled brat. He’s genuinely caring and supportive of Ha Yoon-seo, and their relationship is constructed on mutual respect and understanding.

The collection’ concentrate on enjoyable and luxury aligns with Channel A’s rebranding efforts. The channel goals to create content material that resonates with viewers and displays their values and life. Cinderella at 2 AM is a chief instance of this method, providing a relatable and satisfying viewing expertise.

Following the launch of ‘Cinderella at 2 AM,’ Channel A has lined up a collection of weekend dramas, together with ‘Marry Me, You,’ a love story about an harmless island bachelor starring Lee Yi Kyung and Jo Soo Min, and ‘Test In Hanyang,’ that includes Bae In-hyeok, Kim Ji-eun, Jung Gun-joo, and Jae-chan, which tells the story of the expansion and romance of youth within the Joseon period.

Channel A is making a strategic push to carve out its personal area of interest within the aggressive weekend drama market by specializing in themes of ‘enjoyable and luxury.’ This method aligns with the community’s current rebranding, which goals to determine Channel A as a platform that resonates with the tastes, values, and life of its viewers of their on a regular basis lives.

Kim Hong-seok, the pinnacle of the programming planning staff at Channel A, expressed confidence in ‘Cinderella at 2 AM,’ noting that the drama’s contemporary narrative, which breaks away from standard clichés, coupled with the wonderful chemistry between lead actors Moon Sang-min and Shin Hyun-bin, makes it the right option to kick off Channel A’s weekend drama slate.

The drama will premiere on August twenty fourth at 9:20 PM and will probably be accessible not solely by Coupang Play in Korea but additionally through Viu in Asia, the Center East, and Africa, and globally by the OTT platform Rakuten Viki within the Americas, Europe, Oceania, and India.




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