A drop in followers, album gross sales, and model deal cancellations…
Koreaboo
The continued authorized battle between Belift Lab and former ADOR CEO Min Hee Jin continues to attract consideration as either side current their arguments. Through the first listening to for Belift Lab’s lawsuit on the Seoul Western District Court docket on January 10, the corporate claimed that Min’s actions brought on vital monetary injury to ILLIT.
Belift Lab is looking for ₩2 billion in damages, alleging that Min Hee Jin’s actions resulted in a decline in ILLIT’s social media followers and album gross sales. The corporate even revealed that manufacturers like KT and Pocari Sweat had canceled their offers with ILLIT consequently. Belift Lab argued that these occasions severely impacted the group’s progress and income.
Each advert collaborations had been extraordinarily profitable prior to now, with ILLIT member Wonhee‘s Pocari Sweat advert getting over 14 million views on YouTube.
Nevertheless, the courtroom famous that Belift Lab’s proof to help its claims of monetary losses was not but concrete. The decide suggested the corporate to submit extra detailed documentation to display the alleged hurt in future proceedings.
The plaintiff has argued that the defendant brought on a discount in ILLIT’s official social media followers, a decline in album gross sales, and the cancellation of promoting contracts with firms like KT and Pocari Sweat.
Nevertheless, for the reason that conclusion stays unsure, detailed proof of passive damages and compensation have to be submitted on the subsequent trial.
— Seoul Western District Court docket
The information of the claimed damages from Belift Lab has shocked and upset followers on-line, who shared their ideas on social media platforms like X (previously referred to as Twitter).
As a result of belift actions over the previous 6 months, Pocari Sweat terminated their contract with Wonhee
And ILLIT had been dropped by a KT as ambassadors
Giant manufacturers in Korea now not wish to work with ILLIT resulting from their affiliation with Belift pic.twitter.com/XJtGdbMr9h
— Lia ✮ (@Liashyz) January 10, 2025
That is so upsetting,wonhee’s advert was one of the crucial watched advert campaigns final yr and pocari sweat needed to drop her? Belift lab has each proper for mhj to pay for defamation of character, Illit higher days are coming. pic.twitter.com/fU8xQTHlYW
— seli (@enlilliez) January 10, 2025
Then again, followers of NewJeans have defended Min Hee Jin from Belift Lab’s accusations.
BELIFT: ILLIT comeback flopped and so they misplaced commercial offers so we demand 2B KRW from MHJ
this label is such a joke 😭
— ☘︎ (@jeanzbts) January 10, 2025
i can’t rejoice illit underperforming and shedding their model offers bc they’re harmless women however i can also’t think about how crushed we’d all be if belift bought away w every little thing and noticed immense success after sabotaging newjeans. fortunately the general public noticed proper via it
— hybe misandrist (@coolwithhyou) January 11, 2025
You may try an outline of the primary trial beneath.
Belift Lab And Min Hee Jin Take part In First Trial — Right here Is An Overview